What does Good Clinical Practice (GCP) primarily enhance?

Good Clinical Practice (GCP) primarily enhances the protection of study subjects and data integrity. This framework is vital in clinical research as it establishes standards that ensure the ethical and scientific quality of trials involving human participants. By adhering to GCP guidelines, researchers commit to the safety, rights, and well-being of study subjects, ensuring that their participation is based on informed consent and that their rights are safeguarded throughout the research process.

Additionally, GCP emphasizes the importance of data integrity, which involves ensuring that the data collected during clinical trials is accurate, reliable, and consistent. This is crucial for the credibility of the research findings, as it allows for the evidence generated from clinical trials to be trusted and used in regulatory decision-making for drug approval processes.

In contrast to the other options, GCP does not focus on areas like pharmaceutical sales strategies, data analysis processes in research, or marketing effectiveness. Instead, its core mission is centered around ethical considerations and the reliable collection of data, which are foundational for advancing medical research while prioritizing participant safety.